Bill Gates was primarily a software man learning early on that he preferred more pedestrian, affordable PCs in contrast to the ‘elegant’ devices of Apple and then Macintosh. Bill’s goal was to mass-market software and for a while Microsoft was the proprietary software on all PCs. In contrast, Steve Jobs computers were and are geared to the connoisseurs in the industry.
Paul Rand
More on Logo Design & Branding
The British Petroleum logo/brand transformation was a masterful and classic example of the kinds of changes companies have been making over the decades. It is also very much in keeping with the times of changing energy sources. The only problem is that one just does not know whether or not excellence in branding development implying positive changing of company values followed by actual bad deeds, is sufficient to save a company from economic and political suicide.
Graphic Design 101 for the Internet by Alison Gilbert
A graphic designer trained and working in the field before the advent of desktop publishing has a very different perspective…
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