Puglisi Consulting

Solutions for Entrepreneurs, Support for Organizations

education

The Value of Video: For Education and Self-Promotion

Video is a great learning tool. YouTube ranks right behind Google as a place to look up ‘how to’ information. But there is another value to video that had not occurred to me until I had the opportunity to participate in the making of a Web TV series.

Brand Development

A brand ultimately needs to become that ‘entity’ by which a company or organization is known and recognized. It can be comprised of visual, verbal, audial and other sensory components. It can start out simple and grow to become more complex. It can start out complex and simplify. It can also start simple and stay simple, start complex and stay complex. In my opinion, one way is not superior to any other. All that matters is that the process works.

The Case of Crystal Cox: the Issue of Bloggers as Journalists, Continued

Both points lead to what I feel is the bigger issue. Traditional media journalism does not, per se, have the viral affect that blogged information can. Therefore, veracity of information or the lack of it can be magnified exponentially. As a result, the information posted can spread like wild fire and have a previously unseen impact on the parties involved. As we have already seen, social media has outdated the need for traditional war as the medium for a national revolution. The implications of what blogging can do, as a part of ‘journalistic’ media, reach beyond our imagination.

The Daring Digital Decision: Bloggers Are NOT Journalists

There are several crucial pieces missing from Cox’s self-defense quoted above and cited in the judges ruling. They are education, credentials and ethics. According to Judge Marco Hernandez, she possesses none of these. She has no journalistic education. She has no credentials as a journalist as she has no affliction with any journalistic organization. And lastly, because she did not get both sides of the story, her writing lacks ethics.