Puglisi Consulting

Solutions for Entrepreneurs, Support for Organizations

Branding

The Facebook Page Cover Challenge

I can just imagine how the announcement about facebook’s page changes all took place. It is apparent even to this amateur detective that there were parties who were privy to this information long before the public became aware of this terrifying transformation taking place this past March.

Facebook Facelift From the Inside Out

I would like to know what you think and I would love to see what you are coming up with. So please send me your comments and your links. Thank you and have fun, too. I have just one final word. The dramatic change facebook is making has a lot to do with branding. And branding is very much about simple statements mostly with the clever and creative manipulation of images and pictures. Bear in mind the saying. ‘A picture is worth a thousand words.’

The New York Islanders Hockey Team: Keeping Them on Long Island

Yesterday, I attended a multi-Chamber of Commerce Networking event at the Nassau Veteran’s Memorial Coliseum as one of about 50 -75 guests of the NY Islanders Hockey Club. The purpose of the event was to familiarize the surrounding communities with the team, introduce the various packages available to hockey fans and reinforce the NY Islanders brand reminding residents that the NY Islanders are still Long Island’s professional, four time Stanley Cup winning, hockey team as they rebuild towards their future. What’s the plan?

Lessons I’ve Learned from Steve Jobs

Bill Gates was primarily a software man learning early on that he preferred more pedestrian, affordable PCs in contrast to the ‘elegant’ devices of Apple and then Macintosh. Bill’s goal was to mass-market software and for a while Microsoft was the proprietary software on all PCs. In contrast, Steve Jobs computers were and are geared to the connoisseurs in the industry.

Branding, Part One: Design by Dunkin’

When done well using the science of marketing and art of branding, the result of immediate recognition is now approaching ‘0’ time between recognizing, purchasing and consuming. With the continually growing addition of new technology, this process is getting even faster and the gap is lessening to the point where our wishes will be the digital genie’s immediate command. I want it; you have it; I see it; I got it. Just like that!