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Favor Facts over Frills in B2B Copywriting

June 10, 2012 by basilpuglisi@gmail.com

Platitudes and empty promises go over like lead balloons in the B2B world, where people expect … [Read more...] about Favor Facts over Frills in B2B Copywriting

Filed Under: Branding & Marketing, General Tagged With: Advertising and Marketing, Audience, business, Business-to-business, internet marketing, LinkedIn, Marketing, Search engine optimization

Amazon Self-Publishing for Beginners

June 9, 2012 by basilpuglisi@gmail.com

With all the new blogs and recent news articles urging writers to publish their eBooks on Kindle, … [Read more...] about Amazon Self-Publishing for Beginners

Filed Under: Design, General, Publishing Tagged With: Amazon Kindle, Author, E-book, GoodReads, Kindle, Press release, publish, twitter

Four Secrets Every Freelance Writer Should Know

May 28, 2012 by basilpuglisi@gmail.com

Finding the right balance between writing what you want and writing for a living can be a difficult … [Read more...] about Four Secrets Every Freelance Writer Should Know

Filed Under: General, PR & Writing, Publishing Tagged With: business, communication, editors, Freelancer, publishing, Search engine optimization, Writer Resources, Writing

How to Budget for Marketing

May 27, 2012 by basilpuglisi@gmail.com

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the … [Read more...] about How to Budget for Marketing

Filed Under: Branding & Marketing, Content Marketing, Digital & Internet Marketing, General Tagged With: business, google, Inbound marketing, Marketing, Marketing and Advertising, Marketing strategy, Target market, twitter

Revolution of Social Data [Infographics]

May 24, 2012 by basilpuglisi@gmail.com

Marketing has evolved from mass media to social media, broadcasting to curating and now demographic … [Read more...] about Revolution of Social Data [Infographics]

Filed Under: General, Social Media, Social Media Topics Tagged With: Andreas Weigend, facebook, LinkedIn, Social Media, Social Media Examiner, social network, Stanford University, twitter

The Two Things Every Piece of Web Content Should Lead With

May 20, 2012 by basilpuglisi@gmail.com

When you’re crafting Web content, it can often feel like there are so many factors to consider, so … [Read more...] about The Two Things Every Piece of Web Content Should Lead With

Filed Under: Content Marketing, General, PR & Writing, Publishing Tagged With: Audience, business, Chicago, Great Comet, Jacqui MacKenzie, Reading (process), Straight North, Web content, World Wide Web, Writing

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