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Business-to-business

B2B Selling is Dead. Kaput. Gone.

August 1, 2012 by Jeff Ogden

Selling is something that you did when you knew more than the customer Those days are gone forever. … [Read more...] about B2B Selling is Dead. Kaput. Gone.

Filed Under: Business, General Tagged With: b2b, b2b selling, B2B Selling is Dead, Business-to-business, Jeff Ogden

Favor Facts over Frills in B2B Copywriting

June 10, 2012 by basilpuglisi@gmail.com

Platitudes and empty promises go over like lead balloons in the B2B world, where people expect … [Read more...] about Favor Facts over Frills in B2B Copywriting

Filed Under: Branding & Marketing, General Tagged With: Advertising and Marketing, Audience, business, Business-to-business, internet marketing, LinkedIn, Marketing, Search engine optimization

What Can Business Owners Expect from Email Marketing?

May 3, 2012 by BasilPuglisi

If used effectively, Email marketing is never spam. It can be invaluable for small business owners … [Read more...] about What Can Business Owners Expect from Email Marketing?

Filed Under: General Tagged With: Business-to-business, Clickthrough rate, Computer-mediated communication, email marketing, Marketing, MarketingSherpa, Muuga aedlinn, Open rate

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