Google started a pretty amazing program called “Google Engage for Agencies”, while it’s a great outreach program to help generate…
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Search engine optimization
SEO2012: A Visual Look at Search Engine Optimization
First, note that the article starts with “opinion” and the truth is that all content related to SEO is exactly…
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Social Media and the Non-Profit
On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media…
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What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]
In the last five years I have heard some wild claims about who makes the best marketer – those claims…
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Favor Facts over Frills in B2B Copywriting
Platitudes and empty promises go over like lead balloons in the B2B world, where people expect results. While emotion can…
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Four Secrets Every Freelance Writer Should Know
Finding the right balance between writing what you want and writing for a living can be a difficult challenge for…
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