Google started a pretty amazing program called "Google Engage for Agencies", while it's a great … [Read more...] about A Day at Google New York & Seth Godin [OPINION]
Search engine optimization
SEO2012: A Visual Look at Search Engine Optimization
First, note that the article starts with "opinion" and the truth is that all content related to SEO … [Read more...] about SEO2012: A Visual Look at Search Engine Optimization
Social Media and the Non-Profit
On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of … [Read more...] about Social Media and the Non-Profit
What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]
In the last five years I have heard some wild claims about who makes the best marketer - those … [Read more...] about What Digital & Social Media Marketers Can Learn from Business Consultants [Opinion]
Favor Facts over Frills in B2B Copywriting
Platitudes and empty promises go over like lead balloons in the B2B world, where people expect … [Read more...] about Favor Facts over Frills in B2B Copywriting
Four Secrets Every Freelance Writer Should Know
Finding the right balance between writing what you want and writing for a living can be a difficult … [Read more...] about Four Secrets Every Freelance Writer Should Know