Principal Basil C. Puglisi runs BCG’s Applied AI Index 2026 and McKinsey’s flat EBIT findings through Factics, so AI ROI claims require net productivity and named P&L owners before the next budget cycle.
Digital & Internet Marketing
Workflow and AI Deployment: Agent Identity Before Scale #AIg
Principal Basil C. Puglisi runs IBM’s Agent Identity and OpenClaw Enterprise control-plane releases through Factics, so every production agent carries a distinct identity and a measurable audit trail before it scales.
Digital Marketing Strategy using AI: The Brief #AIg
Principal Basil C. Puglisi runs OpenAI’s Sponsored Agents test and Google’s AI Max brief through Factics, so a named reviewer holds the claims before spend moves.
Making the Social Connection an Emotional Connection
Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and…
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Social Media ROI, as defined by Oreo during the Super Bowl
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the…
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Super Bowl Commercials and Your Marketing
The Super Bowl is one of the most highly anticipated days of the year for the advertising world. The commercials…
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