The dictionary defines “perception” as “understanding”. And the prevailing perception is that social media management and marketing is easy. That…
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Facebook features
Facebook Declares Sponsored Stories Their Primary Ad Unit
Traditionally, Facebook has been reluctant to fill up its social content feeds and streams with ads. However, they have rolled out Sponsored Stories for ad units. This new option will open up a viable new ad inventory that can include placements on the home page.
Facebook Adds Scheduling and Admin Roles
With every new month comes new changes to the way we use Facebook for business. On May 30, 2012, Facebook announced several changes to their business Pages, which will change the way we post to Facebook and the way we enable administrators of our pages. Or, will it? Let’s take a look at the two big changes: post scheduling and admin roles.
The No No’s of Social Media
Let’s start with ENGAGEMENT… You create a facebook business page. You enter all your company information, you post content then…
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The Importance of Facebook Pages
We’ve talked over the last months about how important it is to be using social media within your company’s marketing…
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Can You Hear Me Now? – Good and Bad Examples of Facebook Fan Page Listening Skills [Opinion]
In the past here on DBMEI, I have written on the subject of utilizing listening skills via social networks in…
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