“How to Do Precision Marketing” – Sandra Zoratti, co-author of Precision Marketing

In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book, Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)
In this show, you’ll learn:

1. How the balance of power has shifted from marketers to buyers and what that means for you.
2. Why an email open rate of 3% should concern you.
3. How to get started with Precision Marketing. Choose a small subset and starting with one small campaign.

This show also includes a great offer from The Pedowitz Group on Four Steps to Getting Started on a Revenue Marketing Journey. Written by Chief Strategy Officer, Debbie Qaqish, this explains what companies need to do to connect Marketing directly to Revenue in your company. Click the button in the show anytime to get this terrific free content.
Marketing Made Simple TV is a production of Find New Customers (http://www.findnewcustomers.com). The show is supported by our great sponsors, so please visit them. Marketing Made Simple TV premiers each Thursday at noon ET, so be sure to check out our new shows each week.