Image: Amazon Ads, from The 11 biggest takeaways from unBoxed 2026. Principal Basil C. Puglisi … [Read more...] about Digital Marketing Strategy using AI: Agent-Run Media Needs a Holdout #AIg
Branding & Marketing
AI Studies and ROI: Value Claims Rise, EBIT Still Flat #AIg
Image: FM Magazine, from Companies' financial value from AI holds firm in 2026. Principal Basil C. … [Read more...] about AI Studies and ROI: Value Claims Rise, EBIT Still Flat #AIg
Workflow and AI Deployment: Agent Identity Before Scale #AIg
Image: IBM, from New in IBM watsonx Orchestrate, October 2, 2026. Principal Basil C. Puglisi reads … [Read more...] about Workflow and AI Deployment: Agent Identity Before Scale #AIg
Digital Marketing Strategy using AI: The Brief #AIg
Image: OpenAI, from Reimagining advertising with AI, September 16, 2026. Principal Basil C. Puglisi … [Read more...] about Digital Marketing Strategy using AI: The Brief #AIg
Making the Social Connection an Emotional Connection
Marketers know that the best way to reach their audience is to drive an emotional connection between … [Read more...] about Making the Social Connection an Emotional Connection
Social Media ROI, as defined by Oreo during the Super Bowl
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In … [Read more...] about Social Media ROI, as defined by Oreo during the Super Bowl