With the new year approaching, many companies are in the process of finalizing their 2012 budgets. Marketing executives are working…
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Marketing 101 – Getting Back To Basics
Have you ever wondered why most marketing executives don’t possess an actual degree in Marketing. Most have a bachelor degree…
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How To Do More With Less – Building a Marketing Budget In Today’s Economic Climate
With the current economic climate, it’s difficult for companies to allocate enough money for their marketing budget. The mindset of…
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How To Run Effective Media Events At Trade Shows
Are you spending a large amount of your marketing budget on exhibiting at industry specific trade shows? Most companies today…
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The Importance of an Integrated Marketing Plan
With the current economic downturn, businesses need to get the most out of their marketing dollars. They can’t afford to…
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Rethinking How You Measure PR Programs
We have all heard of the saying “Good Things Come To Those Who Wait”…well this applies to a company’s PR…
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