The Super Bowl is one of the most highly anticipated days of the year for the advertising world. The commercials…
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Hiring a Public Relations Firm for Media Relations: What Your Small Business Needs to Know and Expect
Media coverage is a key element of many businesses’ marketing efforts and mix. News coverage is invaluable in projecting a…
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Does Santa have a branding problem? A PR Guy’s Perspective
After seeing dozens of print and TV commercials over the past few months, actually years, which featured Santa Claus I…
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Marketing Lessons from the 2012 Presidential and Vice Presidential Debates
Nationwide the “conversation” in October centered on the three presidential debates and the vice presidential debate. From the perspective of…
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Stop Using Social Media Now….Without a Plan (Part 2)
I wrote “Stop Using Social Media Now…Without a Plan” blog in February of 2012. Since then it became very clear…
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Abraham Lincoln – Pop Culture and Public Speaking
I was going through my Pinterest feed and saw the Gettysburg Address(1863). While I had not read it in some…
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