Puglisi Consulting

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TED – Ideas Worth Spreading

May 20, 2011 by BasilPuglisi 3 Comments

One of the great things the internet has to offer is the ability to facilitate sharing of knowledge and ideas. The different Wiki’s (Wikipedia, Wiktionary, Wikileaks) are proof positive that people want to share what they know for the benefit of all.

Another great thing the internet has spawned is TED – Ideas Worth Spreading.

It all started in 1984 in a conference of experts from three fields: Technology, Entertainment and Design. They gathered to share ideas, delivered in short speeches, at a conference. It was so innovative and successful that it continues strongly today with two Annual TED conferences. One in Long Beach/Palm springs in the spring and TEDGlobal conference in Edinburgh, UK in the summer.

The goal of TED, which is owned by a private nonprofit foundation and curated by Chris Anderson, is to foster the spread of great ideas. It aims to enable the great thinkers, the greatest visionaries and most inspiring teachers of the world, spread their ideas by providing them with a platform.

In the desire to create a better future, today’s TED invites the most interesting speakers, no matter what their field, to present the “Talk of Their Life” in 18 minutes or less. Those talks are photographed and released free online so millions of people around the world would be able to gain a better understanding of the issues facing the world.

Whether it is a talk by Sir Ken Robinson, who spoke about education in 2006 and said that schools are killing creativity,  (and 300 million people viewed it online), or Shai Agassi, the driving force behind a bold plan for an electric car, or Randy Pausch’s last speech at Carnegie Mellon University, when he knew he has only 3-6 months to live. The speakers are always fascinating. TEDTalks proved so popular that a new website had to be constructed in 2007 to accommodate all the traffic.

Over the years, speakers have included Jane Goodall, Al Gore, Billy Graham, Frank Gehry, Bill Gates, Bono, Annie Lennox, Quincy Jones and many more interesting people. All that information is available on their website for free viewing.

TED has also established TEDPrize which grants the winner $100,000 and “One Wish to Change the World” using TED’s powerful network. Past winner include Bill Clinton, Bono and Jamie Oliver.

Sources:

  • TED
  • TED: Speakers Sir Ken Robinson
  • TED: Talks, Shai Agassi on Electric Cars
  • TED: Randy Pausch Really Achieving Your Childhood Dreams
  • Wikipedia: TED

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Mobile & Technology, Social Media Topics Tagged With: advertising, business, conferences, education, Social Brand, TED, Visibility, Visibility Marketing

Comments

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  3. The Marketing Bytes Maven, Ambassador between the Analog and Digital Ages, Digital Age Storyteller says

    May 26, 2011 at 7:46 am

    Check out TEDxDU.com. It is a TED ‘x’ which means that it is not ‘officially’ affiliated with TED.com but uses the same type of format. To my knowledge, anyone can coordinate and present one.

    It is a unique venue providing electric inspiration for attendees and viewers. It is presented live stream. I was glued to the computer for 5 hours to watch every presentation.

    TEDxDU.com takes places at Denver University and was ‘designed’ to bring a different face to the University. It has certainly put it on the map. Consider it for us in the not too distant future!

    Reply

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