In this show, Brian Kardon, Chief Marketing Officer of Lattice Engines (http://www.latticeengines.com) joins host Jeff Ogden (http://about.me/jeffogden) for a fun and engaging Marketing Made Simple TV show.
What you will learn in this show.
1) What’s really happening in revenue performance management
2) What changes to expect in 2013. (Update: Eloqua being acquired by Oracle.)
3) How marketing leaders can know when it’s time to go, and where to look.
Brian Kardon is currently CMO of Lattice Engines, a fast growing big data firm. Prior he was CMO of Eloqua and has held CMO positions are firms like Forrester and Reed Elysevier. He’s also an expert player of the alto saxophone.
Marketing Made Simple TV is a production of Find New Customers (http://www.findnewcustomers.com) and is supported by sponsors.
Wow! You guys certainly win the ugly hat contest.
I would be really interested in digging a bit more into the relationship between revenue management and CRM.
Thanks Harold. We aim to make the show fun! I appreciate your comment and suggestion.
Jeff Ogden, show host