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Eric Yaverbaum is the Best Selling Author of six books including the famed Public Relations For Dummies .
With more than 25 years of experience to the practice of public relations, Eric has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. He co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president before it’s successful merger in 2005. He then founded Ericho Communications in 2006 and has offices in New York City and White Plains.
In 2011, Eric joined forces with the top social media experts in the industry to launch four social media magazines (Tweeting & Business, FB & Business, LI & Business, The Big G & Business) which has a combined business circulation of over 14 million.
Another good interview Holly, keep it up!