In this episode of Marketing Made Simple TV, you will learn:
1) Why you need to break down business silos to integrated traditional and new marketing
2) How to measure your efforts to real business goals.
3) Why spin really sucks
Gini is the author of Spin Sucks (http://www.spinsucks.com) and is interviewed by the show host, Jeff Ogden of Find New Customers (http://www.findnewcustomers.com)
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