Don Peppers, co-author of Extreme Trust: Honesty as a Competitor Advantage (extremetrustbook.com) discusses lessons with host Jeff Ogden of Find New Customers (findnewcustomers.com)
In this show, you’ll learn
1) Why no company can keep a secret any longer – so don’t even try
2) Why being trust-worthy is no longer good enough
3) The keys to developing Extreme Trust in your business
We thank Don for appearing on the show (in high definition) and invite you to visit our sponsors.
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