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Social Brand Visibility: Orkut

February 1, 2011 by BasilPuglisi 4 Comments

Another kind of social networking site is found in Orkut.com which belongs and is operated by Google.

Although Orkut.com, named after its creator Orkut Buyukkokten, is not very popular in the United States, it is very popular in India and Brazil and is one of the most visited websites in those countries.

Orkut.com makes is easy to find people who share hobbies and interests, look for old acquaintances and make new business contacts. You can create or join online communities to discuss current events or swap recipes.

Approximately 53% of visitors to this site come from Brazil where it has a traffic rank of 13. Orkut.com is visited more frequently by males who are in the age range 18-24, have no children and are graduate school educated.

Similar to the social network site Facebook, it has easier navigation, and is cleaner without losing any of the features Facebook has to offer. The picture manager of this site is absolutely amazing and is considered one of the best. According to users it has a better user search engine and a better community search and management engine. Orkut.com is a mature social networking website with lots of interesting features. Users in Brazil think it is better than Facebook.

As of October 2010, Alexa traffic ranked Orkut.com 81st in the world; the website currently has more than 100 million active users worldwide. Anyone 18 years old or older can join.

Sources:

  • Alexa
  • Crunchbase
  • Orkut
  • Wikipedia

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Social Brand Visibility, Social Media Topics Tagged With: google, orkut, Social Brand, Social Media, Visibility, Visibility Marketing

Comments

  1. venkatramana says

    January 18, 2012 at 12:34 pm

    Very good

    Reply
  2. Geraldo Gonçalves Leite says

    March 9, 2012 at 8:18 pm

    Aceito participar do Orkut.

    Reply
    • Basil C. Puglisi says

      March 9, 2012 at 11:06 pm

      Sí Orkut parece que muchos otros sitios sociales que todavía habrá un lugar para comunicarse con la gente de nicho

      Reply

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