8:30AM – Registration & Breakfast
- Coffee, Tea, Juice and/or Water
- Bagels & Pastries (Flavored Cream Cheese+)
9:00AM -Ted Rubin of Collective Bias and Author of Return on Relationship
KEYNOTE: Return on Relationship
If you want to continue to reach your market in this social media age, as an individual or brand, your marketing needs to focus on building relationships. Return on Relationship™, simply puts the value that is accrued by a person or brand due to nurturing a relationship is a critical part of your personal brand. ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Discover new ways to build greater intimacy with your followers, clients and friends–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.
Learning Outcomes:
- How to build relationships online
- About looking people in the eye digitally
- LESS fabrication, MORE facilitation
- REAL trumps PERFECT
- Taking the word “Friend” back
- Don’t just Listen, but Hear.
- Authenticity will set your brand apart
9:30AM – Nathan Latka of Heyo, Social Revenue
30 Ideas You Can Copy to Sell Anything in 20 Minutes Flat
This session won’t be for most people. It’s not for people who take a lot of notes then don’t take action. It won’t be a “Marketing 101” workshop. When you grab your set, you can expect to hear 100% advanced, actionable, selling strategies you can use in your Facebook and Mobile marketing strategies. (No, not, go to facebook.com/pages to create a fan page. Honey Boo Boo could do that!)
Learning outcomes:
- 10 selling strategies that’ll give you an unfair advantage on Facebook
- 10 selling strategies anyone can use to sell via mobile (Hint: 92.5%)
- 10 selling strategies you can’t use yet because I’m predicting the future
10:00AM -Mardy Sitzer of Bumblebee Marketing and Prof Fordham University
Twitter For Business Development and Engagement
The art and science of using Twitter to find and engage your ideal target audience to gain awareness, leads and referrals.
Learning Outcomes:
- Why Twitter and how it is different from other social networks
- Ideal Uses: PR, Customer Service, Customer Loyalty, Referrals, Leads, and Research
- Strategy, Tactics and Tools
- Best practices (and some tips on how to grow your following and get the conversations going)
10:30AM – Mark Coatney of Tumblr
How to Talk Tumblr
We’ll look at four use cases that demonstrate how to best use Tumblr to connect with an audience and grow your business. Tumblr can be a valuable tool for businesses that use it natively
Learning Outcomes:
- How to find what’s popular on Tumblr and add your message to it
- How to be both fun and at the same time useful to your audience
- How to best engage on the platform in ways that bring you loyal followers
- How to use Tumblr as the best resource for information about the services you provide
11:00AM – Duleepa “Dups” Wijayawardhana, CEO of Empire Avenue
Empire Avenue: Playing the Reputation Economy to Build Your Brand Online
How to use Empire Avenue Missions and spread your brand through the networks of those with good social media reputation! Empire Avenue Missions allow you to gain millions of social impressions on your brand message while having fun. With an incredible low cost to outcome ratio, Empire Avenue is changing the way individuals reach others’ social networks. The importance of learning how to play in the reputation economy is only just being felt.
Learning Outcomes:
- Introduction to Empire Avenue and Empire Avenue Missions
- Case studies on successful campaigns using Missions
- Increase your ROI on spreading your brand through Social Media.
- Crafting a great mission to have your voice heard
- Rewarding and having fun in the Reputation Economy
- What’s Next for Empire Avenue Missions… a sneak preview and discussion
11:30AM – Nelly Yuspova of Webgrrls International
6 Tactics for increasing your effectiveness on Twitter
Twitter is the most popular microblogging tool out there and is one of the great marketing tools when leveraged correctly. This session is geared to helping business professionals learn how to increase their profile, their brand recognition, and their followers.
Learning outcomes:
- How to build and keep followers.
- Tactics for improving your brand on Twitter
- Tips to help you manage your Twitter activities
12:00PM – Lunch
- Hero (Italian, American, Fried Chicken Cutlet, Fried Vegetable or Grilled Chicken w/Mozz)
- Cold Salads (Tortellini, Potato Salad, Macaroni, House or Cold Slaw)
- Soda, Water, Chips and Fruit
12:30PM – Ekaterina Walter of Intel, and Author of “Think like Zuck”
KEYNOTE: 5 Trends Marketers Shouldn’t Ignore
Industry is constantly evolving and we must evolve with it. Intel’s social media innovator Ekaterina Walter talks about 5 key trends marketers must pay attention to in 2013, how they will impact your business, and what you can do to incorporate them into your strategies.
1:15PM – Scott Monty of Ford Motor Company with Jeff Ogden of Marketing Made Simple TV
Is Social Media a Waste of Time or a Valuable Tool?
In this live show, Scott Monty, Global Head of Social Media for the Ford Motor Company, will appear in a live recorded show in front of an audience, sharing insights and answering your questions.
Learning Outcomes
- Why most do content marketing wrong. Dealing with the pressure to produce.
- Why talking is shouting in social media.
- It ain’t about you or your stuff. What you really need to talk about.
1:45PM – Ric Dragon of Dragon Search and Author of Social Marketology
Hyper-Micro-segmentation
Marketers have forever relied on the concept of segmentation to identify the right audience for their messaging. In this age of one-on-one communications, we can take this to a greater extreme and find those very specific niches of people who’ve formed communities in social media. This workshop will lead participants through a micro-segmentation brainstorming, and show how the resulting documentation can be used as an ongoing guidepost for the social media team.
Learning Outcomes
- Why we use micro-segmentation
- How to use brainstorming to identify a library of micro-segments
- How to use those micro-segments for effective social media marketing
2:15PM – Anthony Napolitano of StumbleUpon
“If you build it, Will they come?”
StumbleUpon’s Paid Discovery: The Importance of investing in Quality Distribution
Learning Outcomes
- Great creative can only become so with equally great distribution
- Its Quality over Quantity – Use the right platform for the right message instead of jamming one message on too many platforms
- Worry less about the buzz words of the moment and only about how you’re adding to your company’s bottom line.
2:45PM – Wendi Caplan-Carroll of Constant Contact
Grow Your Business with Email and Social Media: Simple Marketing Strategy for Small Business & Nonprofits
This presentation will help you explore the landscape of using Social and Email Marketing to help you generate new business.
Learning Outcomes:
- Learn how setting marketing goals and objectives will help you determine the best targeted channels for you to push out your social and email campaigns.
- Engagement is the new word of mouth find out to use an engagement marketing strategy for long lasting results.
- Get the inside track on a brand new presentation from Constant Contact.
3:15PM – Amy Vernon of Internet Media Labs
Narrowcasting: Make the most of the connections you already have.
We are bombarded with ideas and tips to grow our followers in social, but what about those hundreds or thousands already listening to what you have to say? Learn how to make the most out of your existing connections. The relationships you build may carry you further than you ever imagined.
Learning outcomes:
• Why your existing connections may be more valuable than you realize
• How to learn more about who’s following you
• How to select the people to connect with
4:00PM – Panel, Bill Corbett Jr, Tommy Spero, Jeff Namnum. Moderated by Craig Yaris
Professional Panel:
- crisis-management for your brand
- rebranding through a pivot
- how mobile affects your brand strategy
- branding in a post-pinterest world
4:30PM – Closing Remarks Basil C. Puglisi of Digital Ethos/Social Media Club
