Puglisi Consulting

Solutions for Entrepreneurs, Support for Organizations

Favor Facts over Frills in B2B Copywriting

June 10, 2012 by basilpuglisi@gmail.com Leave a Comment

Platitudes and empty promises go over like lead balloons in the B2B world, where people expect … [Read more...]

Filed Under: Branding & Marketing, General Tagged With: Advertising and Marketing, Audience, business, Business-to-business, internet marketing, LinkedIn, Marketing, Search engine optimization

The Two Things Every Piece of Web Content Should Lead With

May 20, 2012 by basilpuglisi@gmail.com 3 Comments

When you’re crafting Web content, it can often feel like there are so many factors to consider, so … [Read more...]

Filed Under: Content Marketing, General, PR & Writing, Publishing Tagged With: Audience, business, Chicago, Great Comet, Jacqui MacKenzie, Reading (process), Straight North, Web content, World Wide Web, Writing

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