Do not be so quick to be someone your not, thats the growing trend in social media. If people want a phony sales pitch or a perfect product in it’s most ideal enviroment, then they will visit your website.
Social Media is about connecting and communicating, expect big things from the time you put in. As more people turn to social media it is going to be important that you treat them like you would should they be sitting in front of you, and like they are a friend. I expect that if you think of social media as a communication tool that just allows you another way to talk (conversation = two directional) you will find success in whatever your selling.
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