Mac McConnell on Marketing Made Simple TV

[youtube http://www.youtube.com/watch?v=VZvyrgU_X40?rel=0]
In this episode of Marketing Made Simple TV, Mac McConnell of Bluebird Strategies sits down with show host Jeff Ogden of Find New Customers to discuss Filling the Sales Funnel, Finding the Bottlenecks, Crafting content, Lead Nurturing and more

About Mac McConnell

Mac McConnell has an established track record of developing high-impact lead generation programs that are proven to drive leads, pipeline and revenue. As a member of top producing sales teams at both Deutsche Bank Alex Brown and JPMorgan Chase, McConnell applied digital marketing tactics to discover new relationships that had traditionally been overlooked. As an inaugural member of Sun Microsystems small and midsize business initiative, he developed dynamic programs that moved contacts through the buying cycle using an ever-changing mix of content syndication, social media, web traffic, nurture programs and telemarketing. As a partner in an advanced lead generation firm, McConnell has grown the firm by more than 100% and is active with all clients to make sure their lead generation programs are well designed and executed.