Mike Matas: A next-generation digital book The popularity of e books is undeniable. According to the BBC, the use of…
Read More
AI Consulting
Mobile Business: Have All Shoppers Gone High-Tech?
No, likely not all of them, but a recent study has shown that shoppers are now regularly checking prices online…
Read More
Branding, Part One: Design by Dunkin’
When done well using the science of marketing and art of branding, the result of immediate recognition is now approaching ‘0’ time between recognizing, purchasing and consuming. With the continually growing addition of new technology, this process is getting even faster and the gap is lessening to the point where our wishes will be the digital genie’s immediate command. I want it; you have it; I see it; I got it. Just like that!
Hype @ Apple
When I first read Steve Jobs Thoughts on Flash I knew something was up. It seemed so strange that after…
Read More
Who Are You?: A Life Balance & Social Media Practice
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
How to Conduct Yourself Professionally as a Freelance Writer Part 2
In part one of “How to Conduct Yourself Professionally as a Freelance Writer,” we discussed a few of the ways…
Read More