For a long time I have made the argument that there is no right way or wrong way to be…
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Facebook Timeline Does / Does Not Improve Engagement
In February of 2012, Facebook made Timeline mandatory for all business pages. The business community became very upset. Before Timeline,…
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Socializing the Holidays – An Opinion
In the United States, we celebrate Independence Day on July 4th. Families gather together and have cook-outs, we watch fireworks,…
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Happy Social Media Day 2012
Three years ago (in 2010), Mashable declared June 30th to be Social Media Day, and it has continued to grow…
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Social Media and the Non-Profit
On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media…
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Social Media is HARD
The dictionary defines “perception” as “understanding”. And the prevailing perception is that social media management and marketing is easy. That…
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