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Puglisi Consulting

Solutions for Entrepreneurs, Support for Organizations

Alison Gilbert

The Treacherous Trip from Leopard to Lion: A Digital Fable

About a month ago, I awoke to find that I could no longer view videos on my computer. Was it a nightmare or was I really awake to this horror. I would receive indications on e-mails, on social media comments, on blog posts, it seemed like everywhere. The reason I knew they were videos hidden from sight was because I was constantly plagued by the message of the black rectangle.

Long Island Goes Local: The Kioli Business Summit 11.3.11

The Long Island Press, a free weekly Long Island based newspaper distributed through out the Island and dedicated to “informing, entertaining and educating the opinion leaders of Long Island”, is the founding member of KioLi.org. “In the fall of 2008 a handful of companies, both for profit and nonprofit, came together to form a movement called ‘Keep It On Long Island’ (Kioli) for the purpose of stimulating business in the local economy. In 2009, the movement found a home online at www.kioli.org. Today these companies are known as Kioli Founding Members . . . .”

Traditional Print Advertising versus Digital Online Marketing

Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.

Lessons I’ve Learned from Steve Jobs

Bill Gates was primarily a software man learning early on that he preferred more pedestrian, affordable PCs in contrast to the ‘elegant’ devices of Apple and then Macintosh. Bill’s goal was to mass-market software and for a while Microsoft was the proprietary software on all PCs. In contrast, Steve Jobs computers were and are geared to the connoisseurs in the industry.

More on Logo Design & Branding

The British Petroleum logo/brand transformation was a masterful and classic example of the kinds of changes companies have been making over the decades. It is also very much in keeping with the times of changing energy sources. The only problem is that one just does not know whether or not excellence in branding development implying positive changing of company values followed by actual bad deeds, is sufficient to save a company from economic and political suicide.

Form versus Function in the History of the World Wide Web

The web is the next frontier where form and function initially collided but have learned to coexist. Although it is not always a happy marriage, it is just another day in the world where designers and programmers battle it out to see who has the upper hand for the moment. On some days, it is a standoff and in certain cases, a balance is struck. It is then that the music of the World Wide Web can be heard.

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