In this high definition show, Sandra Zoratti, co-author of Precision Marketing (http://www.precisionmarketingbook.com). She joins show host Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) for a discussion of how marketing can drive improved business results using data. And it contains a great offer from show sponsor, Eloqua – the Real World Marketing Syllabus.
In this show, viewers will learn:
1) How the balance of power has shifted from sellers to buyers – and what that really means for marketers today.
2) Why marketers need to start small and get a quick win, rather than taking on too much at once. (Don’t boil the ocean.)
3) How data is the marketer’s best friend. How to leverage data and Precision Marketing ideas to drive improved business outcomes.
We thank Sandra for appearing on Marketing Made Simple TV. We also thank Steven Conrardy of Interactive Video Studios, who filmed and edited this show.
Craig Yaris of Esquire Tech is the Producer and Director of Marketing Made Simple TV. Kevin Ogden is the Editor of the show.
In the old days the seller knew much more than the buyer, but that has changed today. Sellers must respect that new equation and strive to create solutions rather than just close sales.
Thanks for sharing this show and thanks for your comment, Harold. Sandra was a great guest on the show, and the video/audio quality is superb!
Jeff Ogden, Creator and Host of Marketing Made Simple TV