A download symbol. (Photo credit: Wikipedia)
Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider that many business owners have been able to turn those downloads into direct leads and even clients. Downloads can be a great source of lead generation for several reasons.
- At any given moment, tons of people from virtually every industry are on the hunt for educational material for themselves, their businesses, their employees.
- Providing free material can help to build your business’s brand and reach by getting your name, and your link, in various places around the net.
- Often those who use your material will credit you on their site, generating an even wider coverage for your business, possibly in areas even you may have not considered relevant previously.
What are You Offering?
Make sure before you begin trying to generate leads that you have a strategic foundation in place. Will you be sharing a Whitepaper, eBook, Newsletter as a download? All of those are great ideas, but implementing the plan requires great thought combined with aggressive action.
- Choose the industry in which you plan to focus your marketing efforts.
- Develop your marketing message that includes the answer to the problem you are solving with your offered content.
- Get visible.
Whether you plan to offer your material on your own site or to branch out and have it added on any accepting format online you can find, may determine the speed at which your content can spread across the web. There are just as many reasons to promote content aggregation regardless of the content as long as viewers will be brought to a landing page where they can sign up for your free download and grab it via instant download, or even in an auto-email attachment.
Gather an Email List for Future Efforts
These days you can always combine your offered download strategy with your own need to generate a customer list for email campaigns, newsletters, and more. To do so you simply need to require users, whether on a website, a social network page, or even a blog, to enter their email to proceed to the download.
Author:
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.
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