Puglisi Consulting

Solutions for Entrepreneurs, Support for Organizations

The Treacherous Trip from Leopard to Lion: A Digital Fable

November 17, 2011 by Alison Gilbert Leave a Comment

HOW IT ALL BEGAN About a month ago, I awoke to find that I could no longer view videos on my … [Read more...]

Filed Under: Design, General, Mobile & Technology, Video Tagged With: 10.4.11, 10.7.2, apple, black triangle, blog posts, comments, computer, download, download a higher version, e-mail, Flash player, MAC, MAC OS X Leopard, MAC OS X Lion, message, outdated, PC, Social Media, steve jobs, Video

Long Island Goes Local: The Kioli Business Summit 11.3.11

November 5, 2011 by Alison Gilbert 5 Comments

As one of the original contributing authors and business supporters of Digital Brand Marketing … [Read more...]

Filed Under: Business, Business Networking, Conferences & Education, General, Social Media Tagged With: 'Growing Sales', 'Social Media & Social Marketing', 511NYRideShare, a handful of companies, a notion whose time has come, affordable housing, affordable housing alternatives, Allure Home Improvement, banking, Best of LI, Beverly Fortune, Borrowing Y Investing', boundaries, boundaries are fading, BRooklyn, business cards, business owners, business supporter, buyers, Cactus Salon & Spa, cities, Coliseum, colleagues, community, Constant Contact, contributing author, current economic crisis, Digital Brand Marketing Education, dream, economy, Ellen DePasquale, Employment, Family & Children, Farmingdale State College, Felice Cantatore, for profit, gathering, handshakes, Happy Hour, industry, innumerable municipalities, investments, Isalnd Harvest, Jacob Javits Convention Center, Javits Center, Keep It On Long Island, keeping business alive, Kioli, Kioli Business Summit, Kioli Founding Members, LI Business, local, local business, local economy, local residents, Long Island, Long Islanders, MCL Dental Labs, Men on The Move, movement, movements, movemewnt, Nassau, nation, New York Coliseum, nonprofit, one local business community, palpable spirit, press pass, productive, productive skilled employment, promotional products, Queens, Schwartz & Company, seminars, skilled, Sperry Credit Union, stimulate business, stimulating business, Suffolk, SUNY Farmingdale, The Boy Scouts, the Inn at New Hyde Park, The Long Island Press, towns, tradeshows, unification, vendors, villages, wall street, Wall Street investments, workshops, www.kioli.org

Traditional Print Advertising versus Digital Online Marketing

October 27, 2011 by Alison Gilbert 4 Comments

INTRODUCTION This blog post is written partly in a question and answer interview format. This … [Read more...]

Filed Under: Branding & Marketing, Business, Business Networking, Digital & Internet Marketing, General, Mobile & Technology, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Traditional Marketing Tagged With: advertiising circulars, an advertising spot on the Superbowl, attract new customers, baby boomers, circulars, claimed their Google Place, computer, convert current customers into your sales force, coupons, customer searching needs, CVS Pharmacy, desktops, digital, Digital media, digital online marketing, direct mail, discount coupon books, educated without technology, face-to-face purchases, garbage, global search, google places, how customers find you, in-person referrals, industry, inexpensive, internet, iPads, iPhones, iPods, laptops, less paper, letters, local business, local business colleagues, local businesses, Local Online Business Directories, local retain presence, local SEO, magazines, major transition, marketing & advertising, national and regional corporations, networking, new advertising & marketing technology, On line redommendations, online, online marketing, online referrals, paperless, phone book, plastic ID key chain tags, pocket calculator, post cards, post office, print, print ads, promote business, recommendations, recycling garbage, referrals, retail coupons, retail landscape, retailers, seamless, Search engine optimization, SEO, slide rule, technology, the seven pack, traditional print advertising, traditional print media, trash, we think on paper, word of mouth, word of mouth online

Lessons I’ve Learned from Steve Jobs

October 13, 2011 by Alison Gilbert 6 Comments

INTRODUCTION Steve Jobs was an icon of the personal computer industry. In my opinion, there is only … [Read more...]

Filed Under: Branding & Marketing, Business, General Tagged With: aesthetics, affordable PCs, Bill Gates, Branding, business titans, computer connoisseurs, design, digital, education, educational computers, graphic user interface, graphics, images, Intel processor, liver transplant, Mac computer, mainframe computers, Marketing, master at marketing, microsoft, mouse, multiple fonts, pancreatic cancer, Paul Rand, perfection, personal computer, quality control, Reed College, Ridley Scott, showmen, steve jobs, Superbowl commercial, technology, transition from code, user-friendly system, Windows, Windows 85, Xerox, Xerox PARC

More on Logo Design & Branding

September 29, 2011 by Alison Gilbert 6 Comments

A COMMENT BECOMES A POST This blog post started out as a comment on another blog post, Why Does A … [Read more...]

Filed Under: Branding & Marketing, General Tagged With: a stylized sun, actual bad deeds, affectionate simplification, Air Jordans, America, annals of logo design, arrow pointing right, award winning quality, big changes, blog post, BP, British Petroleum, brown, burst of eco-friendly energy, catalyst for this post, changing energy sources, circle of energy, company culture, company's full name, concept of movement, creating Steve's NEXT company logo, creation logos for most of the top corporation in America, design process, differentiation between divisions, eco-friendly, economically and politically, eductional, emphasis of country and product, example of logo/branding, execution, explicit excellence in brand development, fantastic marketing, FedEx, fellow graphic designer, further insight into the topic, graphic designer, green, ground shipping, historical references, historically, historically infludenced post, icons, ideas, implied changing company values, interesting addition, john lasurdo, Just Do It, Kinko, logo, logo by icon, logo/brand, logo/brand transformation, logos, logotype, long distance/air transport, marketing savvy, merely two letters, metamorphosis, movement of goods, my ideas are flavored with historical references, nickname, Nike, noun, orange, orange signage, partnership, partnership with Kinko, Paul Rand, Pepsi, prepare the public, purple, roadway signs, save a company from economic and political suicide, savvy logo/branding, service, shortening of the two-worded name, simplest forms, simplified, single word, singular change of color, solution to the problem, spoken brand, streamlined, subliminal, subliminally superior graphic execution, synonymous with shipping, the brand continues to evolve, the evolution of logos and branding, the product name becomes the generic noun or verb description, thought provoking, top corporations, top corporations in America, tranformational branding, transportation, underneath their sunny veneer, upbeat story, UPS, use of white space, variety of optional designs to choose from, verb, very shrewd action, video of Steve Jobs, wordless icon images, words were inspired by John's, world famous designer, yellow

Form versus Function in the History of the World Wide Web

September 15, 2011 by Alison Gilbert 3 Comments

INTRODUCTION According to an article in the Atlantic Monthly, the World Wide Web had its beginnings … [Read more...]

Filed Under: General, Mobile & Technology Tagged With: a basic browser, a Web server, aesthetics, Amazon.com, American Heartland's superstores, Atlantic Monthly, browse, Cindy Crawford, computer programmers, cybermalls, good markup structure, graphical browser, html, Jaclyn Smith, Kmart, Kohl's, Marth Stewart, Michael Graves, Microsoft's Internet Explorer, Missoni Family, MIT, multi-column design, NCSA's Mosaic, Netscape's Navigator, Search engine optimization, semantics, shopping carts, Spacer GIF, table-based designs, tables, Target, telephone and telegraph industry, the Web protocol HTTP, Tim Berners-Lee, Vera Wang, Wal-Mart, web accessibility, web designer, web developer, web frontier, web layouts, whitespace, works of art, World Wide Web, World Wide Web Consortium (W3C), WYSIWYG, Yahoo

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