Puglisi Consulting

Solutions for Entrepreneurs, Support for Organizations

Freelancing in the Digital Age

April 7, 2012 by Alison Gilbert 4 Comments

A few weeks ago, I read the blog post of one of my colleagues at digitalbrandmarketing.com, Megan … [Read more...]

Filed Under: Business, General, Social Media Tagged With: Alison Gilbert, analog, digital, facebook, freelance graphic designer, freelance writer, Graphic design, Information Age, internet, ipad, Long Island, New York, Social Media

Brand Development

January 28, 2012 by Alison Gilbert 10 Comments

[youtube=http://www.youtube.com/watch?v=iNaIaz3YO5c] INTRODUCTION Those of us who have been … [Read more...]

Filed Under: Branding & Marketing, Business, Design, General, Traditional Marketing Tagged With: attention to detail, brand, brand development, Charrette Corporation, company culture, digital, education, Marketing, my favorite pre-digital brand, remarkable, white helvetica type

The Daring Digital Decision: Bloggers Are NOT Journalists

December 10, 2011 by Alison Gilbert 11 Comments

THE DECISION In a daring digital decision handed down by the Supreme Court of Oregon, a blogger is … [Read more...]

Filed Under: General, Publishing, Social Media, Social Media Topics Tagged With: $2.5 million suit, alleged defamation statements, appeal, appeal the decision, blogger, Bloggers versus Journalists, both sides of the story, contact, creative writing, credentials, critical journalistic issue, Crystal Cox, damages, daring digital decision, digital, Digital Brand Marketing Education, Digital Brand Marketing Education Blog, digital decision, education, education in journalism, ethics, failure, failure to contact the other side, fiction, figment of the author's imagination, follow suit, imagination, Independent News Media, internet, interviews, investigative journalism, journalism, journalistic codes, journalistic shield laws, Judge Marco Hernandez, Kevin Padrick, KevinPadrick.com, landmark case, legally media, legally protected, member of the media, new media, new media speak, news, news bloggers, news entity, news feeds, Obsidian Financial, Obsidian Financial Sucks, Obsidianvcox.com, other side, personally involved, post story, proof of affiliation, protected legally, Public Forum, publish, publish fiction, research documents, same standards, search for the truth, search for truth, self proclaimed investigative journalist, self-expression, self-proclaimed investigative blogger, set precedent, shield laws, study cases and depositions, Supreme Court, Supreme Court Decisions, Supreme Court of Oregon, talk, tested repeatedly, the law, tips, traditional guidelines, traditional media journalism, traditional media journalist, traditional reporter, truth, viral, what makes a blogger a jounalist?, wildfire

Traditional Print Advertising versus Digital Online Marketing

October 27, 2011 by Alison Gilbert 4 Comments

INTRODUCTION This blog post is written partly in a question and answer interview format. This … [Read more...]

Filed Under: Branding & Marketing, Business, Business Networking, Digital & Internet Marketing, General, Mobile & Technology, Sales & eCommerce, Search Engines, SEO Search Engine Optimization, Traditional Marketing Tagged With: advertiising circulars, an advertising spot on the Superbowl, attract new customers, baby boomers, circulars, claimed their Google Place, computer, convert current customers into your sales force, coupons, customer searching needs, CVS Pharmacy, desktops, digital, Digital media, digital online marketing, direct mail, discount coupon books, educated without technology, face-to-face purchases, garbage, global search, google places, how customers find you, in-person referrals, industry, inexpensive, internet, iPads, iPhones, iPods, laptops, less paper, letters, local business, local business colleagues, local businesses, Local Online Business Directories, local retain presence, local SEO, magazines, major transition, marketing & advertising, national and regional corporations, networking, new advertising & marketing technology, On line redommendations, online, online marketing, online referrals, paperless, phone book, plastic ID key chain tags, pocket calculator, post cards, post office, print, print ads, promote business, recommendations, recycling garbage, referrals, retail coupons, retail landscape, retailers, seamless, Search engine optimization, SEO, slide rule, technology, the seven pack, traditional print advertising, traditional print media, trash, we think on paper, word of mouth, word of mouth online

Lessons I’ve Learned from Steve Jobs

October 13, 2011 by Alison Gilbert 6 Comments

INTRODUCTION Steve Jobs was an icon of the personal computer industry. In my opinion, there is only … [Read more...]

Filed Under: Branding & Marketing, Business, General Tagged With: aesthetics, affordable PCs, Bill Gates, Branding, business titans, computer connoisseurs, design, digital, education, educational computers, graphic user interface, graphics, images, Intel processor, liver transplant, Mac computer, mainframe computers, Marketing, master at marketing, microsoft, mouse, multiple fonts, pancreatic cancer, Paul Rand, perfection, personal computer, quality control, Reed College, Ridley Scott, showmen, steve jobs, Superbowl commercial, technology, transition from code, user-friendly system, Windows, Windows 85, Xerox, Xerox PARC

7 Digital and Internet Media Conferences you should know about

June 24, 2011 by BasilPuglisi 4 Comments

Part of any smart businesses marketing plan is the continued education of the employees responsible … [Read more...]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Traditional Marketing Tagged With: blog, brand, business, conferences, digital, education consulting business coach, internet, Marketing, news, PR, Social Media, Visibility

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