Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections…
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How Not to Market on Twitter
I have been attending the NYXPO over the last two days, and have enjoyed meeting many new people and connecting…
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Do You Need a Blog? The Personal Branding Perspective
Why should I have a blog? This is a question many of us in the marketing arena are often asked. …
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Boosting Revenue with Social Media
For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this…
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Social Media Tsunami – How To Manage It All
Social media can be overwhelming to the small business owner, especially one who has not really used these tools (Facebook, Twitter, etc.) before. Questions abound: When do I post? How much do I post? Which networks do I use? With so much uncertainty, the social media novice might feel overwhelmed to the point of quitting the race before it even begins. After all, who has time to spend all day on Facebook, right?
Measuring Social Influence – Klout, PeerIndex, SocialIQ and Kred
Nowadays, when a business wants to gauge how the general public feels about their brands, products or services, they are…
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