Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed…
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Location
Yext: Pay Per Action Advertising
Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out…
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Loopt: A Social Location Tool
Let’s say you step out of class or a business meeting or a long day at work, and you wonder;…
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Social Brand Visibility: Gowalla, Mobile Web
Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.