On Thursday, June 21, 2012, I was one of the panelists at Hofstra University, discussing the use of social media…
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Social Media is HARD
The dictionary defines “perception” as “understanding”. And the prevailing perception is that social media management and marketing is easy. That…
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Get the WordOut! On Your Social Networks in One Smooth App
With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of…
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Favor Facts over Frills in B2B Copywriting
Platitudes and empty promises go over like lead balloons in the B2B world, where people expect results. While emotion can…
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BlogWorld and New Media Expo 2012 or Where Did All The Exhibits Go?
On June 5, 2012, I attended day one of BlogWorld and New Media Expo at the Jacob Javits Convention Center. …
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Networking in the Real World and Online
Networking is a crucial aspect of a business marketing plan. Relationships are essential in business and networking is one way…
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