The dictionary defines “perception” as “understanding”. And the prevailing perception is that social media management and marketing is easy. That…
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ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part One
This detailed statistical analysis that I have conducted on facebook page covers provides an ironclad conclusion. It proves that most small business owners and even some large companies, who should and could afford to know better, are clueless when it comes to facebook’s guidelines. In addition, some know the guidelines but just don’t care.
Get the WordOut! On Your Social Networks in One Smooth App
With so many applications fueling our world from our Smartphone’s these days, it seems imperative to filter through all of…
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Real-Time Monitoring for Facebook Analytics
With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.
Facebook Declares Sponsored Stories Their Primary Ad Unit
Traditionally, Facebook has been reluctant to fill up its social content feeds and streams with ads. However, they have rolled out Sponsored Stories for ad units. This new option will open up a viable new ad inventory that can include placements on the home page.
The ‘Facebook Timelines for Business Page Cover’ Primer
One need look no further than the page covers presented by corporate America BEFORE the March 30th ‘deadline. They are prize-winning examples of professional graphic, branding and social media savvy, obviously created by pros who had advance warning to do so.