There are many sources for reviews on the web to help your product or service get the attention it deserves. It is also a great way to find out what the public thinks about you. Some are well known like Amazon.com but there are many others that can be a valuable resource too. Some of the sources for reviews are targeted towards specific products but most are varied.
Business Consulting
How to be Proactive about Social Networking and protect your Brand
Social networking is here to stay and if you want to stay in business you had better learn to proactively manage it. It involves more than setting up a Facebook page or Twitter account, it involves searching, responding, and making sure there are positive things said about you on the web. It also involves employee training so rules are defined before a problem occurs.
Social Brand Visibility: Gowalla, Mobile Web
Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.
Brand Marketing, not Brand Advertising! Difference?
Marketing is the strategy with how the brand is utilized, this can be anything from placement to targeting. This is different from advertising, as advertising is part of marketing execution.
Picking the Right Social Network for your Brand
As for internet visibility, or digital brand as it is being called now, 2010 proved, without a doubt, the power of the social network. Facebook just passed Google in the number of hits per day. People are using the internet to connect and be connected more than they use it to perform searches.
What is Advertising in comparison to Branding?
The Brand is an experience in “an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences” (Gobé, 2007), if you build a brand around the product alone then you will have missed the opportunity to build a genuine brand. The intangibles are as important, and in some services more important than the tangibles in branding.