brand

A brand ultimately needs to become that ‘entity’ by which a company or organization is known and recognized. It can be comprised of visual, verbal, audial and other sensory components. It can start out simple and grow to become more complex. It can start out complex and simplify. It can also start simple and stay simple, start complex and stay complex. In my opinion, one way is not superior to any other. All that matters is that the process works.