[youtube=http://www.youtube.com/watch?v=IL40TFR98JI]
In this episode of Marketing Made Simple TV, marketing metrics expert Laura Patterson of VisionEdge Marketing sits down with show host Jeff Ogden of Find New Customers.
In this show, you will learn:
- Why marketing dashboards are critical today
- How to select the right metrics to measure
- Keys to tuning your marketing mix using metrics
We also invite you visit VisionEdgeMarketing for great content such as this Marketing Metrics Quiz. We also suggest you follow @LauraVEM on Twitter.
Laura Patterson is president and co-founder of VisionEdge Marketing, Inc., a recognized leader in enabling organizations to leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, and enhance marketing and sales alignment in order to accelerate revenue and create a competitive advantage. For more information, go to www.visionedgemarketing.com. Laura’s newest book, Metrics In Action: Creating a Performance-Driven Marketing Organization, provides a useful primer for improving marketing measurement and performance.
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