Everything that is said, shared or complained online becomes the digital brand of the company. A paradigm shift which has occurred in the last few years between organizations, businesses and their consumers, governments and their constituents has changes the playing fields.
Social Brand Visibility
Using Podcasts to Promote Your Business
A podcast is a series of digital media files that are released periodically and often, that can be downloaded through web syndication. Academics at the Community, Journalism & Communication Research group at the University of Texas propose a four-part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; program-driven and has a host and/or theme.
Social Brand Visibility: BuzzFeed
In its best month (November 2010) BuzzFeed had 525,000 visitors a day, The research done by the site is used by many bloggers, journalists and social media experts to gauge the pulse of the internet community.
Strategies for going Viral and creating Visibility!!!
The biggest network you have at the moment are the bored people sitting in their offices, connected to high speed internet. This network is bigger that all the traditional existing networks combined. Create something that will draw their attention so they will pass it around.
Social Brand Visibility: Slashdot
Slashdot traffic is estimated to be over 5.5 million visitors per month, and the site has won many awards. A term “Slashdot Effect” was coined after a story was posted on the site which sent much traffic to the source. Statistics shows that about 50% of the users check in to see the news of the day, while the other half stays and takes part in the conversations
Social Brand Visibility: Ping.fm
At its core, social media sites are meant to be a communication platform, where you connect with people in a two way conversation. Ping.fm might turn it into one-way broadcasting mechanisms.