Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and…
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Social Media
Social Media ROI, as defined by Oreo during the Super Bowl
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the…
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The Super Bowl and Social Media
As most people in the U.S. know, Sunday February 3rd is the Super Bowl. For some, it is when friends…
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The ‘Facebook Timelines for Business Page Cover’ Primer Revisited
PREMISE FOR THIS PRIMER Right after Facebook made their public announcement about ‘facebook timelines for business page covers’ in March of 2012,…
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Social Media Action Camp: Professional Panel Q&A
This is an inside video from the Social Media Action Camp 2012 with a Professional Panel from Amy Vernon of…
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Facebook takes on Foursquare — Facebook Nearby
It’s been a busy few months at Facebook’s headquarters. Before they even announced their new search tool earlier this month,…
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