Hilton has one message from their industry that rings true into their social media campaigns. Hospitality is social. If it…
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Sales & eCommerce
Social Engagement Statistics 2011 [Videos & Infographs]
How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that…
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Listening Tools: Who is Listening to You?
Who is Listening to You? My wife went to a conference this past weekend, in Rye, New York (she is…
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Traditional Print Advertising versus Digital Online Marketing
Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.
The Perfect Tools for Your Facebook Marketing Campaign
Facebook Fan pages have become the next up-and-coming go-to tool for large and small business marketing. Pringles, McDonalds, Skittles, Gevalia…
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How to Manage Daily-Deals to the Benefit of Your Small Business
Although Groupon and other daily-deal sites have cropped up rapidly in recent years, it may be helpful to analyze your…
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