How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that…
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Business
Listening Tools: Who is Listening to You?
Who is Listening to You? My wife went to a conference this past weekend, in Rye, New York (she is…
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Traditional Print Advertising versus Digital Online Marketing
Unfortunately, one of the major obstacles to going paperless is the generation of adults, considered baby boomers and older, who grew up and became educated without this technology. The height of sophistication was slide rules and pocket calculators. Now there are the Inbound Boomers to help with this transition.
Facebook: So My Business Has a Page – Now When do I Post?
850 million people are on Facebook. That’s 1.7 Billion eyes that have the potential to see and engage with your…
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Social Media is NOT a Marketing Plan, think Brand!
It’s important to realize that Social Media is a tool, a very powerful one but far from a keystone for…
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The Street Fight Summit – Boosting the Hyperlocal Economy
Building our own communities should be important to all of us. It is definitely important to Co-Founder of the Street Fight Summit, Laura Rich. Laura finds herself encouraged by the explosion in local industries that can further her cause to supply increases in networking options for local businesses and their respective consumers.