The Super Bowl is one of the most highly anticipated days of the year for the advertising world. The commercials…
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PR & Writing
Hiring a Public Relations Firm for Media Relations: What Your Small Business Needs to Know and Expect
Media coverage is a key element of many businesses’ marketing efforts and mix. News coverage is invaluable in projecting a…
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Create Your Own E-book For Free
You can create your own ebook in OpenOffice writer with this free Kindle template and EPUB generator from OpenOffice.org. Kindle…
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Copyrighting Color: How (And Why) To Do It
Marketing studies suggest that over 80% of visual information is related to colour. Seem unlikely? Try and picture the…
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Productivity Killers of a Writer
We writers are a blessed breed as not many other people get to sit around doing nothing all day long….
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Does Santa have a branding problem? A PR Guy’s Perspective
After seeing dozens of print and TV commercials over the past few months, actually years, which featured Santa Claus I…
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