Video is a great learning tool. YouTube ranks right behind Google as a place to look up ‘how to’ information. But there is another value to video that had not occurred to me until I had the opportunity to participate in the making of a Web TV series.
Branding & Marketing
The Need To Blog
As you know, I write a weekly blog here at Digital Brand Marketing Education, covering all aspects of social media. …
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Turning Downloads into Leads
Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider…
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Optimizing Content Creation for Conversions
Content can mean everything to a small business that is based online. While having a high search ranking may bring…
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The Writer As Interviewer
To put someone’s life, interests and accomplishments on paper can be rewarding and valuable. It is the documentation of something that might otherwise simply turn to dust and be forgotten.
Do You Need a Blog? The Personal Branding Perspective
Why should I have a blog? This is a question many of us in the marketing arena are often asked. …
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