Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and…
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Digital & Internet Marketing
Social Media ROI, as defined by Oreo during the Super Bowl
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the…
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Super Bowl Commercials and Your Marketing
The Super Bowl is one of the most highly anticipated days of the year for the advertising world. The commercials…
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The Super Bowl and Social Media
As most people in the U.S. know, Sunday February 3rd is the Super Bowl. For some, it is when friends…
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The ‘Facebook Timelines for Business Page Cover’ Primer Revisited
PREMISE FOR THIS PRIMER Right after Facebook made their public announcement about ‘facebook timelines for business page covers’ in March of 2012,…
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Facebook Takes on Google with Graph Search
Ever since I started using Facebook, I’ve never found their search function very useful. Results were never exactly what I…
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