Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and…
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Content Marketing
Social Media ROI, as defined by Oreo during the Super Bowl
During the most expensive advertising and marketing event of the year, Oreo forces a turnover! In the darkness of the…
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The Super Bowl and Social Media
As most people in the U.S. know, Sunday February 3rd is the Super Bowl. For some, it is when friends…
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Productivity Killers of a Writer
We writers are a blessed breed as not many other people get to sit around doing nothing all day long….
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Digital Media and Business: The Case for Regulation
(be warned this is not a short read and the good stuff is at the bottom) If you follow anything…
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You’ve Got Comments. Now What?
A client of mine asked a question the other day that got me thinking – “What should I do with…
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