Social media can be overwhelming to the small business owner, especially one who has not really used these tools (Facebook, Twitter, etc.) before. Questions abound: When do I post? How much do I post? Which networks do I use? With so much uncertainty, the social media novice might feel overwhelmed to the point of quitting the race before it even begins. After all, who has time to spend all day on Facebook, right?
Using Content Calendars
Content is king. Everyone says so, going back to Bill Gates in 1996. So, it must be true. But how…
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Google Plus Pulls a Facebook
On Wednesday of this week, Google Plus did what Facebook has been doing for years. They got a redesign. The…
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The State of the Facebook Ad
On April 4, 2012, I received a copy of the 2012 Facebook Ads Report, since I had participated in the…
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What’s All The Plus About?
That’s Google Plus to you and I, and I had been wondering what all the fuss was about Google Plus. …
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Have You Checked In With Herematch?
The world of geo-social applications is shrinking, with the recent purchase and shut-down of Gowalla by Facebook. But that isn’t…
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