Podcasting. It’s the way to bring a “radio show” to the internet masses. Since 2004, when the word first appeared…
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Like Me, But Know I Can’t Be Your Friend
In 2007, Facebook introduced their new Facebook Pages for businesses, and marketers were off and running. Business owners now had…
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A Picture is Worth 1,000 Shares
16%. That’s the number of Facebook fans that actually see your page posts. 16%. That’s it. If you have 100…
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How Much Effort is a Follow Worth?
According to Webster’s dictionary, engagement is defined as emotional involvement or commitment. And social media requires this emotional involvement for…
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Top 10 On-line Social Media Resources (plus one more)
After attending a continuing legal education seminar recently, I noticed many questions centered around where the attendees could find some…
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Don’t Market Like it’s 2006
On Wednesday night, I watched an old recorded episode of the West Wing. In fact, it was the Pilot episode,…
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