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A Network Cloud of Talent: Digital Brand Marketing Solutions

A dedication to finding the right solution that empowers and strengthens a brand, engages the crowd and excites your customers, clients and/or followers.

We handle talent & execution so that your agency and our partners
can continue to provide the most innovative and effective solutions.
 

"It's all about providing solutions, not selling products!"

Social Media Tool Bar

Social Media - LinkedIn

LinkedIn is a free, business and social network which was built on the idea that personal recommendations in today’s global village is was people really need. Hence, they created a way for people to connect on a professional level, and create a circle of acquaintances, or Connections as they are called. Somewhere, in the people you invite to connect with you, there is a connection to another circle and group of people you might know as well or want to connect with. That is called 2nd degree connections, and from here on, it can grow exponentially.
 
From this network people can receive personal recommendations, look for employees and search for jobs. LinkedIn has a privacy policy wherein all the connections have to be mutually agreed, so no unwanted connections will be formed.
 
With over 100 million users, from 200 countries around the world, available in many languages, LinkedIn is a force to be reckoned with.

LinkedIN Personal Account
LinkedIn Company Page

There are a numerous programs that have been added throughout the years, to make LinkedIn more social and more interactive: Paid Accounts offers more possibilities and tools to find people.LinkedIn Answers allows users to post business related questions that anyone else can view.LinkedIn Ads – LinkedIn has a paid service of ads called LinkedIn Ads, where users can create a small ad to be shown on the side of the prominent pages on the site, in a similar way to Google’s Adwords. The ad directs people to the website of the advertiser. The advertiser specifies which LinkedIn members will be able to view the ad by selecting a target audience. The payment for the ads is done in a CPC (Pay per Click) method or CPM (pay per 1,000 impressions). There is a bid and a maximum price that the advertiser is willing to pay for each click is set. LinkedIn is now testing social recommendation based ads; they are trying to target advertising based on the keywords in a profile and conversations.LinkedIn Today – In March 2011 LinkedIn added another service called, LinkedIn Today. It is a social news product for business people. The news is aggregated from different established sources like The Wall Street Journal, CNN, NPR, Bloomberg, Huffington Post etc. and is customized to match the industries you and your connections work in. The articles in each industry are organized by how popular the story is and how many times it has been shared on LinkedIn or Twitter.

 Most of the success stories with LinkedIn Ads come from job seekers and professional services. B2B is also represented in their ads and businesses claim to have success with creating new connections and receiving orders.

LinkedIn Company ServiceProduct

Link Up with LinkedIn
 
Another useful way to recruit on LinkedIn is by joining relevant groups and staying active within them by participating in the group’s discussions and keeping their eyes open for those who are active and knowledgeable.

While similar tools are available on almost all social media sites, LinkedIn gives recruiters the ability to not only view a candidate’s resume, they can also see any recommendations the candidate has received from their peers. The ability to give and receive visible recommendations is a tool that’s not as ‘visible’ and specific on other social media sites. Additionally, recruiting companies on LinkedIn can post available jobs and sign up for LinkedIn Talent Advantage, basically a toolbox for recruiters, both for fees.

There’s no reason to be afraid of approaching candidates. A recent survey on Internships.com found that almost 80 percent% of respondents didn’t mind if a company made contact about potential opportunities, so now is the time to make use of the many tools social media has to offer.