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We handle talent & execution so that your agency and our partners
can continue to provide the most innovative and effective solutions.
"It's all about providing solutions, not selling products!"
Directed vs Opportunistic Public Relations – There are two strategies that can be used to launch successful public relations programs. One strategy is called Directed PR, which is when a company pitches a story idea to a particular magazine. The other strategy is called opportunistic and involves researching the publications’ editorial calendars and editorial databases to see current story topics and articles. This helps to pitch a client for an existing “Hot” opportunity.
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